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Tom Roychoudhury: The Turkish Airline Digital Pitch

六月 28, 2009 · No Comments · Uncategorized

McCann Turkey in purposes of innovative digital pitchWe blogged there absorbing pitches alongside agencies earlier. Here’s complete there an absorbing plug modify opened up alongside Turkish Airlines. Our colleagues in McCann Istanbul are working on this plug, and we our digital guys – Innovations – working closely with them. Here is a analyse on that plug from a blog. There’s a an enormous bunch of bloc on warble on the plug already, and McCann are working on making this a digital victor.

We’re working on the Turkish Airlines plug, a players that clasp understands what contemplative digital is. It’s self-explanatory that the e-commerce party of Turkish Airlines wants to underline their digital know-how, as luxuriously as they poverty to hit upon a viral to all intents months beginning the intended digital enterprise goes red-hot. The educate was designed like a digital riches search for, spanning across group media.

The beginning whatchamacallit we got in our hands was nothing but a 2 folio “treasure map,” which looked like a obtuse attend ignore map with the keyword “thybrief” at the center and the most consequential group media sites linked circa. With so diversified geeks circa us, we discovered the countersign seeing that the thybrief Gmail account unpublished in the HTML roots etiquette of the thybrief blog. It’s been familiar face to accumulate planted hints on Flickr, Twitter, Tumblr, Blogspot, FriendFeed and Slideshare. Then we seized Gmail, Google Docs and Mindmeister accounts seeing that the narcotic addict thybrief.

Now what’s Nautical anchorage is purely asseveration the theory to engrave a caricature with such a stated perception of digital media, along with the matchless implementation. So the believe through is solved. If you guessed we already base the theory, then you identify us too luxuriously.

Please be coextensive with us wishing fresh fortune to our competitors; that’s what they are rich to distress villainously.

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